B2B Marketing in Dubai: what to know
How B2B buying works in the UAE
B2B purchases involve several decision-makers, longer cycles and a lot of research before any contact. Marketing must reach the whole buying group with relevant content at each stage, not just generate a single form fill.
LinkedIn, Google or both?
LinkedIn reaches decision-makers by role, company and industry, while Google captures active demand when buyers search for a solution. Most B2B programmes use both, with email and WhatsApp nurturing in between.
Aligning marketing and sales
B2B marketing succeeds when sales and marketing agree on what a qualified lead is, follow up quickly and share CRM data, so campaigns are optimised on pipeline and revenue.