Google Ads Expert in Dubai: what to know
Google Ads in Dubai: why many accounts waste budget
Common problems include broad keywords matching irrelevant searches, Performance Max spending on low-quality placements, missing negative keywords and conversion tracking that counts the wrong actions. Fixing these basics often lowers cost per lead significantly before any spend increase.
Search, Performance Max or Shopping?
Search captures people actively looking for your service and is usually the starting point for lead generation. Shopping and Performance Max work best for e-commerce with a clean product feed. YouTube supports awareness and remarketing. The right mix depends on your goals and how buyers search in your category.
English and Arabic campaigns
Many UAE searches happen in English, but Arabic campaigns can reach valuable audiences at lower competition. Running both, with separate ad copy and keywords, ensures you are visible to the whole market.