Revenue-focused campaigns across Google, Meta, TikTok and LinkedIn, optimised on real sales data from your CRM. I work with Lagos companies in fintech, e-commerce and media, delivering remotely from Dubai with a full working-day overlap. Lagos is Africa's leading fintech hub, with mobile-first customers and rapid digital adoption.
Campaigns optimise for cheap leads that never convert.
ROAS looks good in the platform but profit does not.
Scaling spend makes results worse instead of better.
Lagos is Africa's leading fintech hub, with mobile-first customers and rapid digital adoption. For companies in fintech, e-commerce and media, performance marketing is a way to grow without adding the same amount of cost or headcount. The focus is always on a small number of changes with clear, measurable impact.
Engagements run remotely with a clear weekly rhythm: a planning call, shared progress in your tools and a short written report. Because Lagos is 3 hours behind Dubai, we plan around a full working-day overlap. Documentation and access stay with your team throughout.
In Lagos, the strongest demand comes from fintech, e-commerce and media. For these sectors, performance marketing means campaigns that win fintech customers profitably, optimised on real revenue rather than clicks, adapted to how each industry sells and operates. Engagements typically start with one priority workflow or channel, prove the result, then expand across the business, whether you are based in Victoria Island and Lekki or elsewhere in Nigeria.
Weeks one to two cover discovery and priorities. The first working improvement typically ships within four to six weeks, followed by measurement, refinement and a plan for the next phase, so results are visible early rather than at the end of a long project.
Results in the UAE come from three things working together: accurate tracking that reports real revenue, creative that stops the scroll and speaks to local buyers, and fast follow-up on every lead. Most under-performing accounts fail on at least one of these, not on bidding or targeting.
Delivered end to end by one senior consultant, from first workshop to working system.
Prospecting, retargeting and retention planned together.
Offline conversions and CRM data sent back to ad platforms.
Structured testing of offers, hooks and formats with AI.
Spend moved daily to what performs.
Faster, clearer pages that convert.
ROAS, CAC and contribution margin reported weekly.
Learn how your business really works: processes, data, tools and bottlenecks.
Design and build the solution, automating the work with AI.
Launch, train your team, measure results and improve as you grow.
“ROAS increased by 300% within the first quarter. Customer acquisition cost dropped by 40%. Data-driven approach with exceptional results.”
Sarah Johnson“Game-changer for our real estate platform. Deep understanding of the UAE market. Generated 200+ qualified leads in 5 months.”
Ahmed Al-Rashid“Navigated healthcare advertising compliance perfectly. Patient bookings increased by 250%. Strong online presence achieved.”
Dr. Priya SharmaYes. I work with Lagos companies remotely from Dubai, with video calls, shared dashboards and regular written updates. Lagos is 3 hours behind Dubai, which gives a full working-day overlap.
Every engagement is quoted after a discovery call, in NGN or USD, with scope, timeline and total agreed before work begins.
Common sectors include fintech, e-commerce and media, alongside clients in other industries with similar challenges.
Most work is delivered remotely. In-person workshops in Lagos can be arranged for larger engagements.
Client campaigns average 6.2x ROAS, with results depending on product, margin and market.
Usually Google and Meta first, with TikTok and Snapchat strong for younger audiences.
A free 30-minute strategy call to map your biggest opportunities and what a solution would look like.